Our law firm SEO agency will ensure you consistently book family law and divorce clients

  • A decade of experience delivering results with law firm SEO
  • Transparent performance reports sharing your rankings, traffic, and leads
  • Responsive account management from SEO experts.

Call us at 305-614-2847 or fill out the SEO services proposal form in the right sidebar to get a free SEO audit for your family law website.


Get a free SEO audit for your family law website

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Why SEO for divorce lawyers is a successful marketing channel

Divorce is a touchy topic that most of your potential clients will prefer not to talk about openly. Indeed the decision-making cycle for a divorce can last up to a year. This offers you an excellent opportunity to build rapport with prospective family law clients.

You can offer valuable education in blog posts on topics leading up to the divorce by creating hubs of content around it. Here’s an example from the website of Farzad & Ochoa Family Law Attorneys, LLP:

Farzad & ochoa family law attorneys, llp

You can indeed cover the whole prospect’s journey by creating more informational content around such sensitive questions of your target audience. For instance, Farzad & Ochoa also have divorce guides:

Farzad & ochoa family law attorneys, llp

Guess whose legal service a searcher is likely to book after getting free help from an attorney website?

That’s right.

Owing to their high-quality educational content around pertinent questions of their divorce clients, look at how the Farzad & Ochoa attorney website shines in organic search:

Farzad & ochoa family law attorneys, llp

So, where do divorce and family law websites begin their SEO quest?

Consider beginning with creating content targeting Google searches around your key practice areas. Here's an example:

Llg example

Specifically, if you’re looking to get certain kinds of cases, then prioritize creating content around that. For instance, if you want more child custody cases, you can create a child support content hub.

You’ll also need to build your website’s authority by building legal backlinks from other relevant websites in the divorce and family niche. These links count as votes for your site. 

Another critical component of law firm SEO is ensuring your website is technically sound. It needs a robust website architecture, fast loading speed, and a stellar user experience.

As discernible, SEO can get tedious quickly. There are a bunch of tasks you need to regularly execute to establish your website’s authority and give it the best chance to crack top spots in search results.


It’s time you outsource your divorce marketing to external consultants!

The Clio 2021 report put the average monthly rate for family law firms at $244 and family lawyers at $275. Those rates are higher than the $134.66 per hour charged by SEO agencies (as per an Ahrefs report).


So it makes sense to hire outside consultants for tackling your search engine optimization. This will leave you with more time to serve your clients and grow your law practice.

Components of our divorce lawyer SEO services

Custom family law SEO strategy

All divorce and family law websites are not created equal. We conduct keyword research to identify the phrases that will deliver new clients for you. While finalizing the SEO strategy, we also consider your website’s authority and monthly budget.

Link building that moves the needle

Link building for law firms is our “secret sauce” of family law SEO. We have high-quality standards for building links, yet we do that at scale . The result is you get hard-to-earn backlinks from relevant websites that will move your rankings in search engines.

High-quality content

Starting with practice area pages, we create content hubs targeting all related keywords to establish your topical relevance in SERPs.

Smart local SEO to dominate Google Maps

Besides targeting organic rankings for relevant local keywords, we also optimize your Google Business Profile, build citations, and try to push your law firm’s listing in the local-3 pack. 

Strong technical SEO

Your project gets a tech SEO which ensures a fast-loading website, robust site architecture, effective utilization of your crawl budget, and addresses other common technical SEO issues. If you want a complete overhaul of your site, hire our law firm website design services

Success story of our law firm SEO client.


Form submissions & calls


Organic traffic

$5k   / mo

Traffic value growth


Ranking keywords

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Law Firm SEO Case Study: How Stroleny Law achieved a 4175% increase in monthly leads in 10 months

How our search engine optimization services for divorce attorneys work: 5 simple steps

Step 1: OTM conducts a free SEO audit

Our family law attorney SEO experts analyze your website and discover any quick opportunities for growth for you.

Step 2: We execute housekeeping tasks for starting your account

Once you’ve chosen an SEO plan that suits your needs and budget, you need to sign a contract. You also fill out a client intake form and a content questionnaire to align us with your branding requirements.

Step 3: Marketing for divorce lawyers begins with a kickoff call

It’s now time for exciting work to rank your law firm in search engine results. We kick off with a goal alignment call to understand your best-selling legal services, current priorities, and if you’re pursuing any other lawyer marketing tactics.

Step 4: Three-month sprint planning

After we understand your needs and analyze your market, we’ll create a custom SEO strategy for three months. We’ll have you review it before finalizing and executing it.

Step 5: Reviewing your performance

Your customer success manager is always available to answer questions about your project, discuss current rankings, and educate you about the strategy. However, they also get on a monthly review call discussing your website’s ranking jumps and drops (and other wins or losses).

Here’s why family law attorneys choose OTM as their SEO company

Otm riga office team

Divorce lawyer SEO expertise

Rick Hoskins, im电竞竞猜 founder, started the company by ranking attorneys on the first page. We’ve served law firms across the most competitive law practices across metropolitan areas a decade later. With us, your divorce law firm has the best bet at SEO.

Focus on getting you high-quality leads

There are no guarantees in SEO. We’re not an agency that will settle for keyword rankings. Instead, we focus on getting you more form submissions and phone calls from your ideal clients. We track our performance and quickly implement your feedback on leads.

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Transparent performance reports

Once your account is set on our proprietary tracking software, TrackRight, you can access your account's keyword rankings, traffic, and leads: 24 x 7. Oh, and your customer success manager will also review your performance on monthly touchpoints.

We’re a full-suite law firm digital marketing agency

Whether you want to experiment with divorce attorney advertising or other family law marketing tactics beyond SEO, we offer the full suite of law firm digital marketing services . We can create a comprehensive marketing strategy or get leads for other practice areas for you (if you want to grow your family law practice).

Frequently asked questions about divorce lawyer SEO

Get your family law firm to the top of search results with a trusted SEO company!

Elite family lawyers outsource their SEO and digital marketing to an established attorney marketing company. They singularly focus on serving clients. It’s time for you to do the same. Click the button below, fill out the form that appears, and get a free SEO audit.

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